Online Shopping Blog

Dynamic music entrepreneur Paul Ballance is at again – as the Mbop MD is set to expand his thriving digital portfolio later this spring, when his Clarkenwell-based company throws open the doors of its Online Shopping Mall. A music business stalwart for over 30 years, the Essex-raised rocker was originally a major player on the burgeoning punk scene in the 1970s as frontman for rabble rousing outfit, Warm Jets. A record label, Megabop, followed before Ballance moved into the digital arena in 2006 with a bespoke marketing, promotions and distribution arm after spotting the shift from physical to digital releases. Now this online portfolio will be bolstered by the addition of the Mbop Shopping Mall, which will act as a one-stop virtual shop – with all the latest music and computer gear just the tip of the iceberg of this unique shopping experience. Targeted at a wide-ranging demographic and housing a plethora of niche products, the user-friendly Mall will act as the gateway to a new online marketplace where you can snaffle up the latest goods from the comfort of your dressing gown – with the latest video game consoles, cameras, radios, toys, sports goods and luggage too all ready and waiting to be perused amongst a host of well-known brand names and labels. This is supplemented by affiliates with music management outfit TuneUp, iTunes, The Karaoke Channel and Amazon enabling you to bag the music you want to listen to and the hardware to play and tinker with it on. And the widespread appeal of the Mbop Shopping Mall doesn’t stop there either, with Megabop iStores and a Competitions section also key features. The iStores acts as a driver to download a host of retrospective classics from the glorious heyday of American rock n’ roll, jazz and R&B from Martha Reeves, Johnny Cash and Muddy Waters through Black Cat to Elvis Presley and Billie Holiday on Fountain Records. Meanwhile, in the Competitions section, you can register to enter myriad of prize draws to win everything from iPods to digital cameras and high street store vouchers. Ballance’s multi-level approach to music distribution, marketing and sales is certainly forward-thinking and it will be intriguing to see just where the Mbop bandwagon rolls next.

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